The 39th Catholic Mass Media Awards or C.M.M.A was held at the Star Theater, CCP Complex on October 25, 2017.
A keynote speech was delivered by Pasig Bishop, and Chairman of the Episcopal Commision on Social Communications and Mass Media, Most Reverend Mylo Hubert Vergara, D.D. He expounded on C.M.M.A's 2017 theme “Fear not, for I am with you: Communicating Hope and Trust in Our Time”.
Bishop Mylo said that in an age enveloped by fear caused by sickness, conflict and death, and where bad news sell, Catholic communicators are challenged not to glamorize evil but instead to concentrate on solutions, to inspire a positive and responsible approach, and to share stories that uplift and give hope.
Archbishop of Manila Luis Antonio Cardinal Tagle, C.M.M.A’s Honorary Chairman, gave a special message about how communication is personal, and is about who we are. He said that, “real communication originates from a heart that knows how to hope and to trust. Without the conversion of the heart, no true communication happens for it is reduced only to techniques and becomes manipulation.”
Some of the 2017 C.M.M.A awardees included “The Windhover of The Philippine Jesuit Aid Association who got the Hall of Fame Award, Jesuit Communications for the 2017 Serviam Award, and Madonna Virola for the 2017 Saint John Paul II Award. “Pepito Manaloto” bagged the Best Comedy Program, and The Love Clinic of Monster Radio RX 93.1 got the best
The Archdiocese of Manila through the late Jaime Cardinal Sin organized Catholic Mass Media Awards in 1978 to stress the importance of Mass Media, and to instill a sense of responsibility in communicators, and to pay tribute to those who have promoted Christian values in an outstanding way, in radio, print, advertising, television, and film.